NOVELLO by collectors by icemoon, Ichinomiya-shi – Japan

January 26th, 2017 by retail design blog

NOVELLO by collectors is the variety store in Japan which suggests the casual good quality of daily use to men who do not forget a persistency to familiar items either. This store is located in a popular mall in Aichi Prefecture. The frontage width of the store is about 9 meters, the depth is about 15 meters and the ceiling is 4 meters high. The area is approximately 136sq.m.

The scale as this kind of store is not small in some measure, therefore the consideration that partitions space lightly into small space is given so that the customers can enjoy shopping and will not become bored. I aimed at the friendliness warm in the hard feel of textures suitable for men by putting the materials which are minimal such as a plasterer, the blackboard painting, concrete, corrugated iron or the expanded metal together there.

And I show the difference of the selling space by installing several different pendant lightings in each selling space and putting the different floorings because it is partitioned lightly into small space. In this store, various functions are added to display all things on the wall and it becomes possible to change the display expression by flexibility.

Design: icemoon
Photography: icemoon.co.,ltd.

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