Castillo De Molina wine Origami Packaging by Non

January 31st, 2017 by retail design blog

The initial brief was to design a new packaging that could stand out and innovate, both industrially and graphically, to make presence in Finland’s wine market for Christmas season. Our goal was to develop something that, without leaving aside it’s functional features —to protect, communicate and facilitate it’s manipulation—, could achieve an important emotionally persuasive role. To accomplish this, we took the concept of haptics and developed solutions that could generate visual surprise and desire of manipulation, in order to trigger the emotional aspect of design.

To date, no wine cases made in Chile were fabricated without vertical folds, the reason being that they are necessary for the industrial bonding process. However, we have found a way to leave aside that action: a self locking assembly that is hidden in the diagonal creases of the packaging. A simple solution that makes the production go directly from the die, to the final assembly of the case. Graphically, the solution gathers the symbolic aspects of copper as a representation of Chile and blends it with a geometrical abstraction of snow that lies at the base of the package, which fits elegantly with the Christmas imaginary.

In economic terms, despite the elimination of a process, this packaging has a higher cost than a traditional case, but has an efficient enough industrial development to be able to produce thousands of units profitably, and also, it fulfills it’s persuasive function in a fruitful way. According to the vineyard’s data, in Finland all the units were sold within the first five days of the exposition, and the success spread to other markets where the brand has presence, including Chile, which currently has this packaging in the Rosé variation in different gondolas within the country. This project recently won a Chile Diseño award for the category of packaging at the sixth Design Biennial of Chile.

Design: Non

http://www.packagingoftheworld.com/2017/01/castillo-de-molina-origami-packaging.html

JÁSZTEJ concept by Mate Olah
JÁSZTEJ concept by Mate Olah
Mastro Azienda Agricola packaging by The 6th
We created labels for Mastro Azienda Agricola that describe with info graphi...
EXPONENTA packaging by AIDA PIONEER Branding & Creative
EXPONENTA – functional fermented beverage with high whey protein content. Th...
Ecrin De Fleur soap branding by 2S Global Design
This flower emits a harmonious and beneficial wave: a symbolic rosette of th...

Leave a Reply

Your email address will not be published. Required fields are marked *