Setting up a whiskey bar in Paris, the capital of a nation renowned for an endless range of fine wines, seems like an audacious move, but that’s exactly what retailer Maison du Whisky and acclaimed French hospitality entrepreneur Youlin Ly have concocted. Situated just off rue Étienne Marcel, the Golden Promise bar simply is whisky heaven, and one that boasts an exclusive collection of over 1,000 whiskies, mainly scottish of course, but also Japanese, American, Irish, and even Indian and Taiwanese varieties. Designed by Paris-based architecture practice jbmn, the subterranean watering hole features a sophisticated interior which pairs vaulted ceilings and storied stone walls, sleek back-lit shelving and understated furniture.
Golden Promise comprises of three spaces that each present a different segment of the vast whisky range in a distinct setting. Up front is the bar, a section where 200 whiskies can be savoured on the rocks, in highballs, in shots or as cocktails, accompanied by a choice of Japanese tapas prepared by the chef of la Maison du Saké, a restaurant owned by ly and actually situated right atop. At the lounge, an authentic collector’s space where one sits around an elongated wooden table, over 800 very rare whiskies to be drunk by the glass or by the bottle. Last but not least, there’s the Japanese lounge, a domain exclusively dedicated to golden promise’s selection of exceptional Japanese whiskies, including no less than 67 bottlings from the renowned but now defunct Karuizawa distillery.