Märet Café packaging by Sharon Israel

February 8th, 2017 by retail design blog

Märet Café – 100% Ethiopian Coffee. (Märet = ground in Amharic). A new Ethiopian coffee brand, which contains 3 types of packages. 3 rounded packages, containing 250 gr of fresh exported coffee beans with different amount of caffeine. 5 canes of ice coffee (3), caramel machiatto drink and ice mocha. All the packages are decorated by illustrations that I drew, based on old Ethiopian art and illustrations.

The Ethiopian coffee is considered good coffee, but will never be designed in a cutting edge way. My personal brief was to give the Ethiopian coffee and culture the respect it deserves, by exposing their incredible coffee ceremonies, tradition and art to the world.

Design: Sharon Israel

http://www.packagingoftheworld.com/2017/02/maret-cafe-student-project.html

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