“Sugarcup” is a cosmetic select shop across a broad spectrum. Not only around 50 internal and external brands, but a variety of brands including nail care, make-up, and etc. are well equipped in the shop. “Sugarcup” launched by E. MART Group is ready to offer everything which is needed to be attractive from head to toe. The main concept is named “beautiful moment”. If you stand in front of the shop, an endlessly crossed pattern by horizontal, vertical, or diagonal lines will draw your eyes.

As the floors and walls are filled with the pattern, it expresses the “beautiful moment” of women with the strong texture and shade. The glamour of the repetitive black and white pattern with a point colour of pink light attracts consumers’ attention in a rush. A black stainless steel mirror on the ceiling installed with lots of angles creates colourful lights reflecting pattern tiles, neon signs, cosmetics, and lightings constantly.

Furthermore, in order to keep directivity of “Sugarcup”, an experience area and a way of fixture are specialized, so that it can be departed from existing usual select shops having all the same fixtures by brand. Designers suggested modular system furniture based on a long table regarding shelves, lower drawers, side tables, promotion tables, and etc. This is because its horizontal configuration allows consumers and users to explore the shop selectively, rather than vertical configuration arranging products simply by brand.

Make-up zone of the middle column designed for consumer experience, as well as LED panels of the entrance with various moving images naturally attract people into the shop. People can freely make up looking at themselves in a mirror placed with irregular angles all over the shop. In the spotlight by repetitive patterns and reflections, “Sugarcup” provides moments of beauty to customer like a sweet cup of sugar.

Design: Betwin Space Design