Syntonics branding by FormNation

February 16th, 2017 by retail design blog

NYC-based, Dutch design firm FormNation has just completed a visual design rebrand for hair care brand Syntonics. Syntonics is a holistic hair care system that was founded on the blending of science and nature and combines the very best from both nature and developments in science to treat hair from the inside out. FormNation’s focus for this project was to create a design that tells this story.

They did this by turning Syntonic’s identity into a more modern, refreshed version of a scientific botanical illustration book. Using watercolor images in softer color palettes to allow the beauty to shine through juxtaposed with bold typography creates a sophisticated, young and vibrant look for the new design. FormNation is taking care of the total rebrand, including packaging, collateral, corporate identity and their digital presence.

Design: FormNation

30th anniversary book of Hangar Design Group
The book from Hangar Design Group opens a window onto the creative inspirati...
Jugen wellness bar branding by Anagrama
For the interior design we created a space that is a mix between a bar and a...
Travel Shaver recreated packaging by the 2nd prize winner
Store Enso challenges the international design community to rethink travel...
Creamy Buzzle Sweet Corner Café by party/space/design, Bangkok - Thailand
Sweet Shop is located on the 3rd floor of the shopping mall, Central Ladprao...

Leave a Reply