Syntonics branding by FormNation

February 16th, 2017 by retail design blog

NYC-based, Dutch design firm FormNation has just completed a visual design rebrand for hair care brand Syntonics. Syntonics is a holistic hair care system that was founded on the blending of science and nature and combines the very best from both nature and developments in science to treat hair from the inside out. FormNation’s focus for this project was to create a design that tells this story.

They did this by turning Syntonic’s identity into a more modern, refreshed version of a scientific botanical illustration book. Using watercolor images in softer color palettes to allow the beauty to shine through juxtaposed with bold typography creates a sophisticated, young and vibrant look for the new design. FormNation is taking care of the total rebrand, including packaging, collateral, corporate identity and their digital presence.

Design: FormNation

Lacoste ECO / Techno polo packaging by Tom Dixon
“In collaboration with Tom Dixon we worked on the branding and packaging for...
K’Do Ding / Press ‘n Thing foldable carton by COEN!
Fold one of these items, fasten it with the press buttons and discover the n...
The Showroom Pasadena branding by Renée Windman
The Showroom Pasadena branding by Renée Windman
Donna Oliva Pizzeria branding by Megalodesign
Since it’s a delivery only, the pizza box is the gist between costumers and ...

Leave a Reply

Your email address will not be published. Required fields are marked *