Thom Browne Surf Shop installation, Tokyo – Japan

February 25th, 2017 by retail design blog

Thom Browne has arrived at Dover Street Market Ginza, taking over the celebrated store’s so-called Elephant Room with a showcase. Dubbed the Thom Browne Surf Shop installation, it’s a small-scale recreation of the scenography that the designer unveiled last september in a bunker-like space in New York City during fashion week for the presentation of his s/s 2017 women’s collection. The setting in Tokyo comes with the very same colourful tiles, covering both the entire floor and walls.

Fully living up to its name, the installation not only features select men’s and women’s pieces from the collection, but also presents the longboards that were carried around by models in the presentation of Thom Browne’s s/s 2017 men’s collection in Paris. Mind you, they aren’t merely included for decorative purposes, but similarly to the garments, these trophies can all be snapped up on the spot.

Design: Thom Browne

https://superfuture.com/supernews/tokyo-thom-browne-surf-shop-installation

SAP "40 Years of Future" pavilon by SCOPE, Walldorf - Germany
SAP "40 Years of Future" pavilon by SCOPE, Walldorf - Germany
Exhibition Design by Lyon Bosch & Estudio Palma, Santiago
Exhibition Design by Lyon Bosch & Estudio Palma, Santiago
HANA restaurant / bar by Moriyuki Ochiai Architects, Tokyo – Japan
A sheet of aluminum, a recyclable material as thin and flexible as paper, sp...
Paper Dome installation by YokYok and Ulysse Lacoste, Beirut - Lebanon
Visitors are overshadowed by the 10-m-wide structure that is held together w...

Leave a Reply