Surendri flagship store by Sorted Design Studio, Gurugram – India

February 27th, 2017 by retail design blog

New Delhi based Sorted Design Studio has completed the first retail store for Surendri, a lifestyle and apparel brand for fashion designer Yogesh Chaudhary, in Gurugram, Haryana, India. The interior revolved around achieving the balance between tradition and modern using elements from both, enticing the customer into a relaxed yet dramatic shopping environment. The design concept reflects the true aesthetic of the brand – a juxtaposition of traditional with contemporary.

The design picks up from a concept of a traditional Indian village, where the entire setup is visualized in a farmland setting, with ombre painted display racks against white accents of the walls, giving a feel of the golden harvest. Elements like bull rack and bamboo walls add to the entire field setting. On the other hand the inverted runways with mannequins on the ceiling, the pac-man light gives a contemporary feel to the entire setting as well as reflects the designer’s experience and existence in the modern Indian fashion industry.

Designed by Sorted Design Studio
Photography by Arvind Hoon

















MOODs Eco Hotel, Prague
Settled within a quiet side street just a few steps away from Prague's city ...
Paul Hamlyn Hall Champagne Bar by B3 Designers, London
The vast Paul Hamlyn Hall at London’s Royal Opera House now hosts a new cham...
A Storyteller in Istanbul Exhibition by Robert Montgomery at ISTANBUL’74 Gallery...
A Storyteller in Istanbul Exhibition by Robert Montgomery at ISTANBUL’74 Gal...
Neom Organics store by FormRoom, Leeds - UK
The hub of the store is the Scent Discovery Bar, which was designed to invit...

Leave a Reply

Your email address will not be published. Required fields are marked *