Les parfums Louis Vuitton Pop-up store, Hong Kong

March 15th, 2017 by retail design blog

It was only last summer that luxury behemoth Louis Vuitton entered the highly lucrative fragrance market with Les Parfums Louis Vuitton, a collection of seven perfumes conceived by the brand’s very own master perfumer Jacques Cavallier-Belletrud. The fragrance line was launched to much fanfare, and saw the launch of five pop-up stores at homebase paris and leading shopping destinations across the planet.

This integral part of the global marketing strategy has been extended, and a dedicated pop-up returns for a second time to Hong Kong, one of the far east’s most sophisitcated retail markets. This time, it has opened on the ground floor of the Venue’s atrium sections, featuring a bowl-shaped structure crafted from opaque glass on an elevated platform. For the first time, the perfumer’s trunk from his office is put on display next to Les Parfums Louis Vuitton’s regular furnishings.

Photography: Louis Vuitton

https://superfuture.com/supernews/hong-kong-les-parfums-louis-vuitton-pop-up-store

PHARMACIES! San Ciro - Doc Guerra pharmacy by Sartoretto Verna, Naples
San Ciro - Doc Guerra pharmacy by Sartoretto Verna, Naples
Apple store by Foster + Partners, Istanbul - Turkey
The design appears as a rectangular lantern that glows above ground, while t...
FLAGSHIP STORES! Deborah Milano flagship store by Hangar Design Group, Milan - I...
The store outside is candid, amplified by the reflective surfaces of the fur...
Manolo Blahnik store by Nick Leith-Smith, Moscow - Russia
Through the tantalising gaps in the floral inspired Corian façade, glimpses ...

Leave a Reply