Budoubatake branding by Kenma

March 20th, 2017 by retail design blog

Japanese business design firm Kenma has succeeded in designing a package and rebranding processed foods made in Katsunuma, Yamanashi known as one of the Japan’s most famous grape-producing areas. Kenma focused on grape farmers’ uniqueness that they could provide products using different varieties of grapes. They expressed the unique feature using package designs. In particular, the firm made capital letters of grapes into graphical patterns. They used the patterns for products such as grape juice and puree.

Kenma elaborated the graphical patterns to make consumers feel “Japanese-sense” and “”Farmer-sense”. The firm made sure that products are united when they were seen as a whole. The package widens the choice of purchase such as set and set. The design, which illustrates different varieties of grapes, will arouse consumers’ interest toward learning about grapes. And it’ll also lead them to purchase different products of their favorite grape.























http://www.packagingoftheworld.com/2017/03/budoubatake.html

CORAZYs store by Emmanuelle Moureaux, Tokyo - Japan
Large colorful books are arranged in shelves, like a library of colors. Alth...
Hakuunsou hotel by Makoto Yamaguchi Design, Yugawara - Japan
Minimal down lighting illuminates just the restaurant tables, but keeps the ...
Products collection by Petite Friture
New lighting comes in the form of French designer Sam Baron's glass So-Sag...
Lamprea Río Miño seafood packaging by Brandinal - The Creative Way
For the packaging design we decided to illustrate the arrival of the fisherm...

Leave a Reply

Your email address will not be published. Required fields are marked *