Located at the heart of Palermo Soho in Buenos Aires, Deleon is a minimal concept apparel store for women designed around the brand and the location. A small street gives the perfect environment for this design, based in the simple lines and the use of white, back and copper in different ways. We’ve chosen the materials based on the simplicity and minimal design, but taking care of the textures.

The details in marble and copper gives Deleon a single identity, and the lightning has been carefully designed for this products. From the outside, the contrast between the old and the new is what makes the store shine, but also protecting the essence of the street and the neighborhood.

Design: The Wall
Photography: Julio Masri