Grönstedts / P. Lex Signature Cognac packaging by NINE Stockholm

March 23rd, 2017 by retail design blog

Scandinavian design usually embodies a balance of the old and the new, however, when the traditions of French cognac meets Swedish hip hop that balance is somewhat disrupted. The signature edition cognac is a collaboration by Grönstedts and Rapper / Connoisseur, Petter Alexis, who´s song, Mitt Sjätte Sinne has been visualized and hand illustrated by Puppet, the iconic, Swedish 90’s Graffiti Artist.

Placed in a battle of opposites, the only way to survive was to create a strategic approach which let the two collaborators fight for their shelf life. Inspired by street posters, music tickets and a good rap-off, Grönsteds / P. Lex 1,000 limited bottles layer up a mélange of paraphernalia to create one design.

Each layer reflects the core categories of cognac, Rap and Graffiti, but like any good rap-off you never know what will go down. Every step of the unboxing experience has been graced with a contrasting element to keep the consumer on their toes. From a price tag neck label, to the ripped illustration on the bottle, you´re left with a premium quality product with an attitude to be reckoned with.

Grönstedts / P. Lex is the result of strategy and design aligned. With no specific conceptual name, the layers tell the story of the products complexity. A premium, signature limited edition cognac of 1,000 bottles, developed by a Swedish rapper and a Frenchman, sold exclusively to the people of Sweden, go figure…

Design: NINE Stockholm

http://www.packagingoftheworld.com/2017/03/gronstedts-p-lex-signature-cognac.html

Michal Negrin windows 2013 Summer, Budapest
Michal Negrin windows 2013 Summer, Budapest
Art of P - Handmade Creations Brand Identity by Anna Trympali
"Αrt of P" jewelry begun its journey back in 2013, bringing a simp...
Genesis Mannequin Showroom, Auetal - Germany
Mannequins walk and climb inside the Genesis showroom
Healtheorem packaging by SOYUZ²
The texture and foil stamping are what makes this packaging truly stunning. ...

Leave a Reply

Your email address will not be published. Required fields are marked *