VIA RAIZ branding by TORO PINTO

April 3rd, 2017 by retail design blog

Every year in Mexico tons of ancient traditional techniques are lost due to the unreasonable profits left for the producers. VIA RAIZ is a brand that promotes mexican contemporary design, supports classic craftsmanship and offers original pieces in their website (www.viaraiz.com) and in a fixed place in Portland, Oregon. When it came to the development of the naming of VIA RAIZ we wanted to appeal to the universal idea of origin. In this manner, the challenge was to reinterpret the concept of the different techniques of mexican crafts, searching for a brand that that highlights the cultural essence of the pieces instead of overshadowing them.

The identity system heads off by the concept of the origin of culture, making the artisanal techniques the protagonists of the brand as a whole. Each symbol we create represents distinctive endemic artisanal techniques of Mexico, creating a mosaic of cultural heritage in the current design context. We firmly believe in a project that transcends borders and takes the mexican culture to a global market.

Creative Direction: TORO PINTO
Naming & copywriting: Olga Villegas
Art Direction: Mario Hgno
Design: Mario Hgno, Andrea Hazel

http://toro-pinto.com/

Hugo Boss windows 2013, Vienna – Austria
Hugo Boss windows 2013, Vienna – Austria
Zywiec mobile pop-up bar by Horeca Events, Poland
As the construction was used sea container permanently connected to the truc...
Neo Cycling Club branding by United Design Practice
We used this unique opportunity to play with a logo that spins, much like a ...
Lava Table by Peca Studio
Mexico’s wealth and history emanate from the pores of its volcanic rock. It ...

Leave a Reply

Your email address will not be published. Required fields are marked *