VIA RAIZ branding by TORO PINTO

April 3rd, 2017 by retail design blog

Every year in Mexico tons of ancient traditional techniques are lost due to the unreasonable profits left for the producers. VIA RAIZ is a brand that promotes mexican contemporary design, supports classic craftsmanship and offers original pieces in their website (www.viaraiz.com) and in a fixed place in Portland, Oregon. When it came to the development of the naming of VIA RAIZ we wanted to appeal to the universal idea of origin. In this manner, the challenge was to reinterpret the concept of the different techniques of mexican crafts, searching for a brand that that highlights the cultural essence of the pieces instead of overshadowing them.

The identity system heads off by the concept of the origin of culture, making the artisanal techniques the protagonists of the brand as a whole. Each symbol we create represents distinctive endemic artisanal techniques of Mexico, creating a mosaic of cultural heritage in the current design context. We firmly believe in a project that transcends borders and takes the mexican culture to a global market.

Creative Direction: TORO PINTO
Naming & copywriting: Olga Villegas
Art Direction: Mario Hgno
Design: Mario Hgno, Andrea Hazel













































http://toro-pinto.com/

Mr. Lee Noodle house by Golucci International Design, Beijing - China
Mr. Lee Noodle House has 500 restaurants almost largest noodle house brand i...
3x1 Denim Store by Scott Morrison, Southampton - New York
3x1 Store by Scott Morrison, Southampton - New York
Kenzo Store Renewal by Carol Lim & Humberto Leon, Milan - Italy
Revived by retailers-turned-designers Carol Lim and Humberto Leon, the Kenzo...
Panerai Boutique by Patricia Urquiola, Miami - Florida
The Panerai boutique is situated in the heart of the Miami Design District, ...

Leave a Reply