Toasted packaging by Elise McIntyre

April 7th, 2017 by retail design blog

Toasted is a fictional brand of gourmet marshmallows. These marshmallows are geared toward those with a more “mature” palette with flavors like Maple Bourbon, Guinness and Fireball. The marshmallows can be purchased in boxes of individual flavors or in the s’mores kit that includes a variety of flavors.

The hand lettered logo and whimsical illustrations bring adults back to their childhood, while the bright colors and sans serif fonts keeps the brand modern and sophisticated. The color palette was inspired by the various colors seen in a campfire flame from the bright red embers to the dark gray charcoal.

Design: Elise McIntyre

http://www.packagingoftheworld.com/2017/03/toasted-student-project.html

Tay clean and pure packaging by Sarah Tay
The line marries luxury with modern design - resulting in a finely tuned col...
Meny supermarkets by Household, Norway
Household has created an environment that shows why Meny is different – and ...
GlaxoSmithKline Office by Pope Wainwright & Wykes, Brentford - UK
Following GlaxoSmithKline’s joint-venture with Novartis, PWW have designed a...
Nesting Box by Ksenia Alimova
Nesting Box by Ksenia Alimova

Leave a Reply

Your email address will not be published. Required fields are marked *