Slavian Fest branding by BRANDEXPERT

April 21st, 2017 by retail design blog

Slavian Fest is a new export-oriented brand of high-quality traditional Russian foods. Brand’s assortment includes the wide range of Russian local products, first of all cereals, peas, beans and also a pure Russian honey, known worldwide thanks to their quality and refined natural taste. The main objective of branding works was to create a credible image of ethnic Russian brand as a guarantee of high quality and perfect taste.

Slavian Fest branding included brand naming, logo, identity design and packaging design for various product categories. The name Slavian Fest appeals to the image of the Slavic fest or national holiday, reflects the strength of Slavic traditions, the atmosphere of national holidays and the taste of national Slavic cuisines.

Brand identity is based on the motifs of one of the most common Slavic folk crafts – hand embroidery on authentic grey linen fabric. Traditional field flowers, grass and berries have always been the most common patterns in such embroideries. Such visual-communicative strategy bears the energy of a large national holiday and the atmosphere of domestic warmth.

Design: BRANDEXPERT

http://www.packagingoftheworld.com/2017/04/slavian-fest.html

Cobbler Caballero shop by Stewart Hollenstein, Sydney
Located in Potts point, Sydney, Cobbler Caballero is a small, family run bus...
CHRISTMAS! Penhaligon's Christmas boxes by jkr
To welcome in the festive season, Penhaligon’s have launched their 2012 Chri...
Soulspice spices packaging by Studio Grau
For Studio Grau it was important to create a premium look for the packagin...
Willie's Kitchen Range packaging by BrandOpus
Following on from the overwhelming success of his chocolate bar and chefs’ i...

Leave a Reply