Floating Cloud at Aishti By The Sea campaign by Arte Vetrina Project, Middle East – UAE

April 25th, 2017 by retail design blog

The installation project “The floating cloud” was born out of the desire to insert a gigantic cloud that floats inside the mall of Aïshti by The Sea. The core concepts of this installation is to insert a fresh and unusual element that serves as a recollection of the art world – at the same time bringing closer together the shopping mall to the Art Foundation.

Made entirely from flexible yet resilient dracon fabric, the ten-meter cloud is endowed with an RGB integrated illumination method that allows the object to fluctuate in both hue and intensity during different hours of the day.

Design: Arte Vetrina Project

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