SAIKAI Snacks & tea packaging

April 27th, 2017 by retail design blog

In the Graphic packaging project course at Mid Sweden University, an exchange of fika experiences with Japanese students at three schools was made. The idea was to create packaging and visual concept for Japanese Senbei cookies and green tea on a Swedish market. ​We created the brand SAIKAI, which stands for “until next time”.

The hexagon shape stands for communication and balance, inspired by nature. Nature is also the inspiration for the pattern with mountains, winds blowing, rivers flowing and fields of tea and rice. The cookie box serves as protection for the cookies as well as a serving tray. Also, it’s great fun to play around with!

Design: Maja Ahlund, Alma Lindström, Hanna Simu and Emma Waleij

http://www.packagingoftheworld.com/2017/04/saikai-student-project.html

Betty Barclay CHIC design by Interbrand Hamburg
As one of the leading international ladies wear companies, the Betty Barclay...
O/O Brewing Baltic Porter beer packaging by Lundgren+Lindqvist
O/O Brewing Baltic Porter beer packaging by Lundgren+Lindqvist
Pastor 2012 Red wines by kissmiklos
I wanted to create a graphic design where the words are shaping a bunch of g...
Sha Li Wen Moon Cakes packaging by Charlie Leong
Charlie designed Sa Li Wen to follow the retro style of the Republic and not...

Leave a Reply

Your email address will not be published. Required fields are marked *