Esprit pop-up store by Humberto Leon and Carol Lim, Amsterdam – Netherlands

May 9th, 2017 by retail design blog

The latest collaboration between Esprit, and Humberto Leon and Carol Lim of Opening Ceremony celebrates the brand’s founding vision in the spirit of summertime fun. The light-hearted collection brings back the colour pops and bright graphics of Esprit, which had a great impact on the young minds of Leon and Lim in the late 1980s.

Recalling the brand’s early emphasis on art and architecture in its stores, Noman Studio was engaged to create a pop-up store for the collection in a well-known exhibition space for art, design and architecture.

The airy space in the heart of Amsterdam’s 19th-century industrial area is filled with colour and light, referencing the bright days of summer which complement the collection.

Design: Humberto Leon and Carol Lim

http://www.frameweb.com/news/noman-studio-explodes-design-box-for-esprit-x-opening-ceremony

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