Otl restaurant by Deft Union, Miami – Florida

May 12th, 2017 by retail design blog

Thinking of Miami, connotations of a leafy lifestyle instantly pop up in your mind. Sure, it has been the playground of big spenders for quite a few decades, but only since Art Basel, a leading art fair based in the eponymous Swiss town, first set up a satellite outpost in the sunshine state in 2001, the city has quickly evolved into a global shopping destination. In turn, the high-profile annual event has drawn the attention of L Catterton, the real estate division of LVMH and Groupe Arnault, the family holding of the luxury behemoth’s c.e.o. Bernard Arnault. Indeed, we’re talking extremely deep pockets here, but also an unrivalled retail expertise involved that has seen Miami’s Design District transform into coveted shopping grounds for luxury brands at the blink of an eye.

The neighbourhood continues to expand with glitzy flagships of luxury brands as we speak, but at the same time, it sees the arrival of plenty of other businesses that cater to life in the fast lane from different angles. Pitching in with tasty homestyle fare is Otl, a funky. Informal diner and collab effort local nightlife entrepreneur David Grutman, real estate developer Craig Robins and the crew behind the New York City-based establishment The Smile. Short for out to lunch, the restaurant sits smack in the middle of the fast-emerging Design District, occupying a spacious and airy 7,000 sq.ft. unit, spread over two floors. The interior design, created by local agency Deft Union, is simple and friendly, taking cues from the pastel-coloured façades that dot the streets of South Beach.

Opposite an elongated service counter various seating arrangements with a mix of furniture pieces are situated. Otl aims to be a community hangout suitable for to drop by any time of the day. As such, the second floor offers ample space to host a variety of programming, from yoga classes to interactive panel discussions, designer pop-ups and more. Otl’s concise menu is filled with popular classics that add up to the establishment’s laid-back vibe, featuring breakfast, and a range of sandwiches, salads and pastries, all obviously made from fresh ingredients.

Design: Deft Union


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