Nature’s art packaging by creativeBYdefinition

May 16th, 2017 by retail design blog

Natures Art Packaging by CreativeByDefiniton has been granted the notable Bronze A’ Design Award. Inspiration for this packaging for canned tomatoes started from the art sketches that can be found in Paris, along the streets that follow the river Sena. Simple, clear sketches of nature, in all its forms, drawn by talented street artist that have the patient of looking and celebrating all the micro-details of the surroundings.

The focus point for this packaging design concept was expressing the beauty that lies in the simple vegetables we consume every day – natures art creations. The design of the can is all about celebrating natures products and their delicious taste.

More than just a can, the packaging for canned tomatoes can be used long after its consumed – maybe like a hotchpotch or a perfect place to store your favorite pencils. The challenge was creating a packaging that could graphically speak about natures art about the work of this master sculptor.

Design and photography: creativeBYdefinition

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