KFC Huating Road by YUMChina, Shanghai – China

May 30th, 2017 by retail design blog

In 1984, Huating Road Clothes Market blossomed as the birthplace of Shanghai’s fashion scene. Fast forward to present day, KFC has embarked on a journey to revive Huating Road’s historical significance by bringing awareness back to the much loved market which had helped bringing communities together and improved the livelihood of many locals.

Design elements that are familiar to the local household back in the days have been adopted in the store, such as texture glasses, boutique sofa, patterned flooring, and bubble lights. YUMChina invited Shanghai based artists to illustrate a wall mural depicting a panoramic scene of the once famous Huating Road Clothes Market.

Designed by YUMChina
Photography by Skylook Studio

This project is a testament to KFC’s promise to regenerate local communities through its thoughtfully designed and restored restaurants richly influenced by the local social and cultural history.

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