Fittbo – The Ultimate Lunchbox by Alan Alex

June 4th, 2017 by retail design blog

When on a diet of for eating healthy in general, having the proper food at an easy reach is often difficult. Tupperware cases are ugly, hard to carry, they leak and so on. We created Fittbo to be easy to use, make preparing a healthy food a lot easier and to be extremely portable. To be a lunchbox designed from the start for our daily bags that fit things vertically.

Features: To make a better lunchbox, we set up our goals clearly: leakproof, it had to fit vertically in our bags and to have enough compartments for a balanced diet.

Smart Compartments
To get you through the day it has a compartment for cutlery and two compartments for food: a large one for the main meal and one for snacks.The large compartment has 3 sections based on the optimum ratio of nutrients: 1/2 for vegetables, 1/4 for proteins and 1/4 for starch.

Thermo insulated
Thermo insulation is smartly integrated into the design. It has air chambers all around, like the travel mugs. To keep the design slim, we used panels that provide great insulation on the sides.

Easy to clean
The food tray is made out of one piece, so it’s easy to clean and saves time!

Leak Proof
To ensure it would be leakproof, we added two sets of safety measures. The compartment lids have gaskets for each section and the main food tray is inserted into an unibody shell and has another main gasket. All the design details are there to make the product better, to add value from a visual point of view and from a practical one.

Design: Alan Alex

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