#tipic #italiangestures installations by Tipic at Biffi, Milan – Italy

June 5th, 2017 by retail design blog

A sequence of installations shows how interactivity changes the way in telling about products, engaging people and entertaining the public. #tipic #italiangestures interprets gesture control technologies, creating new applications for the world of retail , interactive art, and amusement parks. #tipic #italiangestures is a sequence of installations that respond to gestures of the people, inviting the public to explore and interact with objects, space, curiosity. A dynamic wall follows us by creating a real light wave. A flexible mirror warps our image bending depending how we move. A window opens up and reveals us what lies beyond. The result is a playful interactive exploration of objects and space around us.

Tipic Italiangestures – Trailer from Tipic on Vimeo.

“We were inspired by the typical Italian gesture habit” – Tommaso Corà sharing about the project – “Italian people speak more with gestures than with words, instinctively, and we are probably not aware of our ability to garnish a speech using our hands and their possible movements. We wanted to illustrate the developments of our research on gesture interaction and what better way to emphasize it if not being ironic about the very Italian custom to speak with our hands.”

The project #tipic #italiangestures continues Tipic’s research on new technologies applications launched one year ago with the creation of the first ever made responsive kitchen (Offmat’s Tuler – http://www.tipic.it/works/offmat) and develops applications aimed at the world of retail, interactive art and amusement parks. “We are bearing witness a new leap in the integration of technology in daily life – Corà keeps talking – the migration of automation technologies from the industrial world in everyday objects and spaces.”

#tipic #italiangestures is a project made possible thanks to a bold teamwork between pioneer players: BIFFI Group, who has presented the project within its own space in Milano; ZAMPERLA who contributed with his know-how in innovation and entertainment; FUSINA and his unique experience in kinetic installations; SIGMA MOTION leader in automation systems for industry, 45 ENGINEERING, which along with Tipic, has engineered the mechanical interactions, ALAM PER COMUNICARE with his deep experience in communication and FERAPPI INDUSTRIA SERIGRAFICA who has applied his advanced printing technologies.

Designed by Tipic
Photography by Twin Pixel studio & Marco Dal Maso

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