Vimer Experience Merchandising has developed a creative concept for the Água Doce, a Grupo Rosset’s beachwear brand. The project included the brand review, the store design and visual merchandising.

The main differential of the project is the flexibility of the store, from versatile structures that may change with each new product cycle. The store has a suspended system of rails, where the macaws are engaged and can run through the store, making it possible to change store layout.

The accessory walls also has a fastening system that can be allocated in the whole store. The mannequin bases were made in MDF with docking systems that allowed or not the editing between them.

Design and photography: Vimer