Filmax Cinema Hall by Arquitecturia + AMOO, Barcelona – Spain

June 14th, 2017 by retail design blog

The Filmax Cinemas in Gran Vía, located within the Gran Vía 2 shopping centre, opened their doors 15 years ago. After this golden age and before the paradigm shift, the client seeks a project to straighten up the cinemas by reducing their dimension, optimising their functioning and offering an experience which goes beyond what happens inside the room. The cinemas go from having 15 rooms to 12. These rooms will be converted into a bowling alley, which will be accesible from the cinemas.

The conventional concept of the ticket window is eliminated, getting rid of the volume destined to this function, located in the shopping centre’s restoration terrace. At the main bar, the public can now buy the tickets as well as popcorn, drinks and others, making a single queue. The barriers have been eliminated, delaying the access and opening the hall, taking over the entire floor and easing a fluid circulation. It is no longer compulsory to go to the cinemas to consume their products.

With the execution of all the previous points stated above, a bar that allows the worker to carry out all the jobs without moving or interfering with the public is obtained. Thus, the worker can now replace products in the points of sale and in the storehouse, sell tickets, drinks, popcorn, sweets, control the access to the different rooms, control the dynamic digital content and the lighting of the space. The whole false ceiling is demolished in a way that the steps’ slabs section stand on the hall, enriching the concept of the entrance to the cinemas.

Given the great height in some points, it is opted for a comfort height of 2.70 m, as far as all the elements and coatings will arrive. As from this height, seen installations and structure are painted in a same colour, which gives a sense of uniformity. Given the original disorder and randomness, it is decided to order the digital information in two axes. The first one, frontal from the access and parallel to the bar, will announce the schedules of fi lms, drinks and other consumables.

In a perpendicular direction, and by screening the original pillars, there will be a billboard with all the films and trailers. The architecture will change according to the information, energising the space. The experience of entering the cinemas is, amongst other things, the change from light to darkness. At a height of 270 cm, a sub-structure is created to support all the arranged lighting in continuous strips that, with their zig-zag, guide the spectator from the doors to the entrance of the rooms.

Therefore, the hall becomes the first gradient of darkness. The darkening of the whole environment is finished off with a black terrazzo of large white aggregates that, simulating the effect of spilled popcorn, help to avoid the feeling of negligence during peak service hours or impossibility of cleaning. Within the set of reticulated geometry, it is opted for a singular, dissonant and wheeled element, which will be the sweet trolley. This element can vary its position depending on the day and the use of the rooms.

Design: Arquitecturia + AMOO
Photography: José Hevia

Camper store by Kengo Kuma and Associates, Milan - Italy
Kengo Kuma delineates Milan Camper store with gridded plywood shelves.
Springfield Store by Caulder Moore, Madrid - Spain
Caulder Moore design new store concept for fashion retailer Springfield in M...
Pampa Burger by MAENA, Porto Alegre - Brazil
Cladding and pieces of design which refer to the Gaucho ranches are used so ...
Creative Exchanges by Nightingale, Antwerp - Belgium
Some freelance journalists prefer working in the company of others than on t...

Leave a Reply

Your email address will not be published. Required fields are marked *