“White Forest” installation at Hills Avenue flagship store by Tokujin Yoshioka, Tokyo – Japan

June 20th, 2017 by retail design blog

Day or night, the Hills Avenue flagship store makes an impressive visual statement. The Japanese footwear store eschews shelves and racks in favour of the White Forest display installation, with the theme of floating and walking on air.

Designed by Tokujin Yoshioka, the retail installation expresses the lightness of Hills Avenue’s shoes – developed using proprietary technology – throughout the store and beyond. Floor-to-ceiling windows on both floors of the 300-sq-m space allow plenty of eyeballs to pop at Yoshioka’s White Forest. The shoes float and fly in the forest of 700 thin white metal rods, set free from the laws of gravity.

And it wouldn’t be Yoshioka if the installation didn’t play with light in some way; the White Forest appears whimsical when sunshine fills the space in the daytime, but once night falls, it is transformed mystical fantasy realm as yellow lights glow from within the store.

Design: Tokujin Yoshioka

http://www.frameweb.com/news/shoes-float-in-tokujin-yoshioka-white-forest

Marcel Wanders exhibit at the Stedelijk Museum, Amsterdam - Netherlands
Forging his own path through the wild jungle of Dutch design, Wanders has co...
BAY Store by Form3 International Retail, Vejle - Denmark
As a tribute to the beautiful old historical building, a small house of life...
Nussbaumer Bakery Café by Barmade Interior Design, Zug - Switzerland
The furniture is a combination of old classic lounge and modern dining chair...
Putien Restaurant by Metaphor Interior, Jakarta - Indonesia
The ambience that we would like to created was Contemporary oriental, as we ...

Leave a Reply

Your email address will not be published. Required fields are marked *