Hilton stand at Tourism Indaba 2017 by Whaam Concepts, Durban – South Africa

July 1st, 2017 by retail design blog

“Time for a fresh look with an experience to match.” The focus for this project was a crisp and modern experience that would showcase Hilton’s new branding. Whaam made use of Indaba 2017 in Durban, to showcase the brand’s new identity and created an experience that would still match their trusted level of exclusivity.

As leaders in the global hospitality industry, Hilton’s clientele have come to expect a certain level of comfort and quality from their brand experiences. Whaam brought this through by designing two select meeting areas into the stand for exclusive engagement. We translated the grandness of a typical Hilton lobby area by introducing a welcome desk contrasted against elevated walls and a suspended halo bulkhead to emphasise the new brand identity.



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