Fastabarista branding by gizmo.studio

July 25th, 2017 by retail design blog

Fasta Barista is the brand of the coffeehouse chain of fixed prices (everything is for 50 rubles). Visual brand style is suitable for multi target groups such as millennials and elder generations. The brand strategy positioning is the pit stop coffeehouse for making a short stop, taking a breath before the starting the way again.

Visual variety is built on the American graphic examples of the 70s – the age of highways, choppers, cabriolets and the air of freedom. The brand logo is created in this style.

Brand style lays on quasi real road signs that work alone without logo and may deliver to the clients additional style messages. The style is plain enough and brutal and could not be messed with premium class but deliver the idea of quality of the product and the service.

Design: gizmo.studio

http://www.packagingoftheworld.com/2017/07/fastabarista.html

Nike Sportswear Spring Summer 2010 by e-design & communication gmbh
Not the idea but an honest, modern and high-quality product is the focus of ...
CALENDARS! Pantone calendar by Pentagram
Pantone is the influential global brand known for its Pantone Matching Syste...
Old Amsterdam Promotional display by Studiomfd
The object was designed and developed to suit the overall appearance of the ...
Adidas Originals Windows by StudioXAG, London - UK
StudioXAG have transformed the Adidas Originals London Flagship store into a...

Leave a Reply

Your email address will not be published. Required fields are marked *