FrischeParadies store by ROBERTNEUN ARCHITEKTEN, Stuttgart – Germany

July 27th, 2017 by retail design blog

The new FrischeParadies in Stuttgart – speciality foods presented in brilliant light. Differentiated lighting design facilitates in-store orientation and attracts the customer’s attention with eye-catching product displays: the new market store of FrischeParadies GmbH & Co. KG in Stuttgart showcases the vast creative scope of ERCO LED spotlights and downlights. As Germany’s largest speciality market and supplier of gourmet foods, FrischeParadies GmbH & Co. KG operates stores in cities such as Berlin, Hamburg, Cologne and Munich offering restaurateurs and private customers a selection of over 12,000 delicacies.

The differentiated lighting concept designed by ROBERTNEUN™ ARCHITEKTEN for the stunning architecture and interior design of the recently opened Stuttgart store of FrischeParadies GmbH & Co. KG gives structure to the spacious interior, emphasising distinct zones and making it easier for customers to find their bearings in the store. ERCO LED lighting tools direct attention onto the appealing fine foods presented brilliantly in light designed to unlock the customers’ desire to buy.

ROBERTNEUN™ ARCHITEKTEN designed the new FrischeParadies store in Stuttgart as a striking complex of four separate clear-span halls, including the actual store with some 1,000 square metres of floor space and a ceiling rising up to ten metres under airy lantern roofs. Plenty of daylight, large glass sections on the front walls, an impressive timber framed roof structure made of untreated wooden trusses on exposed concrete walls as well as sealed concrete flooring lend the store’s interior a modern, industrial character.

The black track system with ERCO Optec spotlights installed at a height of 3.50 metres blends beautifully with the overall aesthetics. Using just one range of spotlights all throughout the new FrischeParadies store, the designers created a perception-orientated lighting concept based on directed accents for appropriate contrast and a calm ceiling appearance. The black track system with Optec spotlights blend into the background, directing the attention entirely onto the appealing delicatessen and fine foods of FrischeParadies GmbH & Co. KG.

Flexibly aligned along the track, the ERCO Optec spotlights effectively emphasise individual spatial zones and product displays, using warm white light (3000K) with narrow spot (6W), spot, flood or wide flood (19W) light distribution throughout the store, with the exception of the fish counter. Optec spotlights with wide flood distribution illuminate the cashiers’ desk at 500lx, thereby complying in every respect with the prevailing standards required for workplace lighting.

In versions with different light distributions, the versatile ERCO LED spotlight meets all the requirements of lighting in high-end retail shops and restaurants – high-contrast accent lighting, floodlighting of individual areas or sharp-edged beams for striking effects. With innovative photometrics, Optec combines efficiency with visual comfort, attaining sufficient illuminances in the large store with only 19W per luminaire. Designed for maximum visual comfort, the lens system with precise projection guides the light exactly where it is needed.

Optec spotlights in the FrischeParadies store are equipped with 3000K LEDs, as warm white light optimally displays the quality of food – excellent colour rendering is essential particularly for fresh produce. The ERCO LED lighting tools used in the store offer superior colour rendering properties (Ra ≥ 90) as a unique feature, guaranteeing that the products are shown in their true colours.

Architect: ROBERTNEUN ARCHITEKTEN
Photography: Frieder Blickle

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