Saxa salt rebrand by Robot Food

July 27th, 2017 by retail design blog

A dash of strategy, a twist of inspiration and a pinch of heritage transforms Saxa into a brand that’s more than worth its salt. To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known heritage brands.

Premier Foods asked Robot Food to reinvigorate this trusted brand with a stronger, fresher purpose, contemporary appeal and to give it pride of place again in UK kitchens. The rebrand would include fine table salt, cooking salt and Saxa So-Low, as well as rock salt, sea salt and new, more premium products.

Design: Robot Food

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