Morty’s Delicatessen on Star Street by JJA , Hong Kong

July 29th, 2017 by retail design blog

Morty’s is a Hong Kong-based Sports Bar and Deli approved by the New York Times. It specialises in classic “New York City-style” fares like Reuben Sandwiches, Pastrami on House Rye, Potato Salad, Bagel & House Lox, and Classic Cornbread selections. All using sustainable meat prepared for the menu and cured by the restaurant’s own in-house kitchen.

The project’s interiors, designed in collaboration between JJA Bespoke Architecture, Morty’s and Kevin Poon, focuses on pushing the site’s existing back-of-house kitchen towards the front-of-house, so passersby can peek in through the restaurant’s kitchen window from the sidewalk.

Looking to a variety of Manhattan’s local pubs and diners as inspiration, the team focused on utilising a simple and straightforward colors and materials palette; such as the liberal use of red ceramic tiles, brushed stainless steel, and monochromatic stone flooring.

These materials are used to great effect for the long and linear “train-car” type “dining cabin” that the restaurant’s patron seating area is inspired by. Everything in the project is created bespoke for the site, except the silver-coloured Aluminium Prouve Chairs sourced from Industry West.

Four large sized flat-screen televisions are spread throughout the restaurant floor plan so sports fans can enjoy international sporting events all day long. Both the front and back-end facades are flexible so crowds can spill out into the front sidewalk and back alleyway when it gets busy, creating a jovial indoor-outdoor relaxed eating and drinking environment.

Design: JJA
Photography: Natasza Minasiewcz

MAME beauty clinic by ZYCC, Oasaka - Japan
MAME beauty clinic by ZYCC, Oasaka - Japan
290 square meters store, Istanbul - Turkey
Sections of original detailing have been incorporated in the interior design...
China International Furniture Fair 2016, Guangzhou - China
The 37th edition of CIFF focussed particularly on the concept of “smart furn...
New Wings at The Asian Civilizations Museum by GreenhilLi, Singapore
The new extensions are realised through surmounting many technical challenge...

Leave a Reply

Your email address will not be published. Required fields are marked *