Mulberry has recently unveiled a new window concept at their London flagship store on New Bond Street. This scheme, inspired by the strong checks used in the AW17 Ready-to-Wear collection, launches a new bag silhouette – the Amberley.

Within the window space are bespoke shelving units, skilfully constructed by carpenters to echo a classic check pattern by juxtaposing limed oak with burgundy stained wood. The result is a graphic, architectural and colourful design, using honest materials and providing adaptable platforms for all categories of seasonal merchandise to be showcased.

The windows also promote the brand’s hallmark colour, Mulberry Green, developed in 2015 with paper merchant G. F. Smith and used for packaging, shoe insoles and outerwear lining. This new shade of British Racing Green, evocative of a love of the English countryside, not only references Mulberry’s heritage but also provides a rich backdrop for product.

The window concept was designed by Mulberry’s Creative VM team and produced by Blacks Visual.

Photographer: Michael Franke