Charanda by Sociedad Anónima, Mexico

August 19th, 2017 by retail design blog


Charanda is a sugar cane distillate, typically from the area of Michoacan, Mexico. One of the pioneering, emblematic brands of Charanda commissioned S.A. to design its new product, targetting a new young market, who will be in charge of preserving the drink’s centennial tradition. For the bottle’s design, we took inspiration from old formats, using smooth lines. The classic reference label emphasizes the use of Ambroise typeface, which, in contrast to the map applied on the glass bottle using a heat-based technique, creates a contemporary and elegant contrast at the same time.


http://www.packagingoftheworld.com/2017/08/charani.html

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One thought on “Charanda by Sociedad Anónima, Mexico

  1. Brunella says:

    
    En el momento simplemente uno se encuentra con escritos como este:
    Charanda by Sociedad Anónima, Mexico > Retail Design Blog.
    Gracias por compartir. De todas formas, siento que la información pudiese ser un tanto más
    precisa, no obstante el texto se explaye más.
    Mi sencilla pensamiento.

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