Chosunoak The Oak restaurant by Seog Be Seog & mmoa. Studios

August 22nd, 2017 by retail design blog

Chosunoak, located in Euljiro, is a restaurant that started in 1947. It was not so common in this day and age to exist continuously in the same location with the same name for 70 years when it was awkward to live slowly these days. ‘Chosunoak’ is a restaurant that does not promote itself noisily and does not show itself to the outside world unlike other restaurants and is a restaurant that is only known among regular customers and run around regulars.

However, recently it was introduced through a TV program called ‘Wednesday Food Talk’ on TVN and finally showed itself to the world. Now, we can see the regular customers who can be called as the older generation eating and enjoying their food together with the younger generation who look to be in their 20s to 30s in one space in
harmony.

When I became in charge of the new space of ‘Chosunoak’, the weight of concerns was more than the weight of time, and I felt the heavy concerns of the client until they decided to present ‘Chosunoak’ to the world. The present project is located on the second floor of the building where ‘Chosunoak’ is currently being operated. If I explain a bit more in detail, we can say this is the second brand of ‘Chosunoak’.

The current operator is the third generation, and it is said that the preceding operator has left a will to express his love for oak trees. The current operator wished to have that will to be incorporated when the restaurant is introduced to the world in a new appearance, and that’s why its English name is ‘Chosunoak’ instead of ‘Chosunok’ and the official name of the space in the second floor is ‘Chosunoak the Oak’.

Design: Seog Be Seog & mmoa. Studios
Photography : Choi, Yong Joon

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