SYSTEM Hyundai Mok-dong by Atelier.Archi@Mosphere, Seoul – Korea

August 28th, 2017 by retail design blog

SYSTEM, with its ‘chic minimal’ style, is a brand that expresses the dynamic, young, and urban female lifestyle.
We wanted to express not only their unique style, but also their values through the experience of the space.

With a clientele ranging from the young to the mature, SYETEM is a brand that encompasses a wide spectrum of consumers. Thus, we imagined an urban environment for SYSTEM that satisfies a diverse clientele.

A city is an environment where a variety of lifestyles coexist. We focused on the elements of the street and plaza. The street for those wanting to spend time alone. And the plaza for those who want to congregate with others.

We comprehended the urban atmosphere as the chicness that comes from an extreme delicacy made effortless. We comprehended that the material should express its properties as it is. And we comprehended that the form should be defined in the space as a singular objet.

Design: Atelier.Archi@Mosphere
Photography: IX Design Living

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