Forest & Shore packaging by Claire Hartley

August 29th, 2017 by retail design blog

Forest & Shore is a new organic skincare company producing 100% natural products for use on the face, body and hair. Believing in the pure power of plants — each blend is gentle on the skin, vegan friendly and always ethically sourced.

The brand identity needed to be reflective of their organic approach and packaging designed to feel beautifully natural and premium. Simplicity was key, with a soft colour palette taking inspiration from both the forest and shore — paired with clean typography and delicate illustrations.

Inspired by nature, we created a library of hand drawn botanicals. With each product having a unique list of ingredients we created a bespoke pattern for each blend’s packaging — allowing each box to be subtly different, but part of a collection. Delicate lines and small imperfections in the hand illustrated details reinforce the purity of the brand.

To balance the illustrations we needed a simple typographic approach. The logo and text is minimal with plenty of room to breathe. A hand lettered tagline on the top of each box adds a personal touch. To launch, we worked with photography and styling studio Fork & Dram to create a collection of product and lifestyle images for the brand.

Design: Claire Hartley
Photography: Fork & Dram

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