ALAND store opening, Bangkok – Thailand

September 2nd, 2017 by retail design blog

K-pop is a facet of Korean youth culture, but it’s one that has opened up many doors overseas, appetizing the palate of a young demographic for anything with a ‘made in Korea’ stamp on it. Leaning heavily on image and looks, these pop acts are heavily scrutinized by their millennial fanbase, becoming revered style icons along the way. Although not yet as established as Japan, South Korea is fast becoming the market to watch for fashion and lifestyle innovations, especially for countries across North Asia and Southeast Asia.

Retailer Aland is a household name among millennials in the Korean homeland, operating a sizeable network of shops across Seoul, Hong Kong, and as of late, also in Bangkok. The popularity of Aland is the result of a well-edited range of young and emerging Korean fashion and lifestyle brands, all presented in appealing settings, and the new outpost at Siam Center, the very first in Thailand, is no exception.


The store is a franchise operated by Siam Piwat, a Thai retail and development company which owns a number of leading malls in the Thai capital, including the one where it has opened its doors. The interior design palette is dominated by stainless steel, captured by displays, shelving and wall panels, creating a modern, minimalist environment that’s geared towards millennial shoppers. The Aland store carries no less than gathers 80 leading Korean brands in different categories, including fashion, beauty, accessories and lifestyle items. Additionally, it’ll regularly partner with famous artists to launch collab collections, such as the 3.3 FIELD TRIP X MMMG co-designed eco bags and pouches designed by Soo-yeol Bae.

https://superfuture.com/supernews/bangkok-land-store-opening

HAIR STUDIOS! Charlie Salon by SJB Australia, Melbourne
The design concept was to create a unique French style salon using grey stai...
EE Training Academy by The One Off
Following the development of the retail store design for EE, we worked with ...
Le Chateau Living Store by Metaphor Interior, Jakarta - Indonesia
­­­ This time around Metaphor had a chance to design a gallery showcasing hi-...
MINA-TO communication space by Mandai Architects, Tokyo - Japan
By attaching aluminum on the steel plate, this wall makes it possible to exh...

Leave a Reply

Your email address will not be published. Required fields are marked *