WCIT 2019 | Rethinking the center | Yerevan

September 12th, 2017 by retail design blog

CHALLENGE
In 2014 Maeutica helped UITE to present Armenia at World Congress on Information Technology 2014 in Mexico as an applicant to host the congress in 2019. The «Why Armenia» video clip along with the speech won jury’s hearts and Armenia was chosen to host WCIT-19. The next challenge set for Maeutica was to create WCIT Armenia’s brand identity that would communicate both the congress’ general idea, and idea that Armenia would invite the world to discuss and share thoughts on.

SOLUTION
The idea of rethinking the center and challenging the binary perception of the world and its division into first and third, into famous and unknown, big and small, center and periphery, was set in the base of the brand platform! The idea was visualized by manifesting the relativity of the Center, the possibility and excitement of exploring new centers. Communication materials make people feel confused first and then realize the other option, other point of view on reality. Thus, the goal to rethink the center is being achieved on every step.

Design: Maeutica
Photography: Arnos Martirosyan

Puma eco packaging
The cat's reducing its carbon paw print with a shoebox that's more bag than ...
Cycle Project Store branding by Darren T
Cycle Project Store was conceived by a group of fixed gear bicycle enthusias...
b.seen eyecare by Andrea Lee
The structured bottles are in gross silver with beautiful colored panels ind...
Dekamp Architekturbüro branding by Bureau Mitte
The business cards are printed in four colors on heavy weight paper and high...

Leave a Reply

Your email address will not be published. Required fields are marked *