3D ‘deconstructed’ shirts were the centre piece for Lucky Fox’s latest window scheme for men’s suit retailer, Charles Tyrwhitt to showcase their campaign, ‘Quality Fit and Science’. Playing on the meticulous detail that goes into making all 63 components of a perfectly-fitting, proper Jermyn Street shirt, Lucky Fox created 22 oversized deconstructed shirt installations to suspend in each of the brand’s 22 store windows.

Each ‘deconstructed’ shirt component was methodically handmade by Lucky Fox’s very own specialist makers.
Flanking the shirt installations were large angled mirrored panels and oversized numerals printed in the brand’s iconic tie patterns to echo the messaging of the campaign, which were all produced by Lucky Fox.

Design: Lucky Fox