Salle privée showroom, Milan – Italy

September 28th, 2017 by retail design blog

Given Milan’s renowned sartorial legacy, it takes some confidence and audacity to launch oneself in this global epicentre of fashion. But that’s exactly what Salle privée, a newly established Amsterdam-based luxury menswear brand with a penchant for classic tailoring and style, has done by opening a showroom in the city’s Porta Ticinese district. And not just any showroom, as its founder Patrick Munsters opted for a space on the ornately decorated premises of Palazzo Recalcati, a 16th Century landmark building named after one of the city’s leading patrician families. Munsters tapped Sabine Marcelis, a New Zealand-raised interior designer based in Rotterdam, to create a matching setting for his elaborate collection.

The setting is largely defined by monolithic plexiglass structures and a backdrop of polished marble flooring and mirror paneling which provides the usual effects, including a playful optical elongation of the building’s lavish baroque ceiling. And speaking of its architectural splendour, the original cornices have been highlighted through the use of oxidized rosé metal sheeting, accentuating the modern sophistication even further. Salle privée’s new outpost presents the full range of men’s apparel, accessories, shoes, eyewear and fragrances. The showroom opening during Milan Fashion Week’s recent edition was attended by high-profile guests from the fashion galaxy, and also coincided with the brand’s official launch at online retail platform MR Porter.

Design: Salle privée
Photography: Delfino Sisto Legnani

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