Coffee Gator packaging by Tidy Studio

October 9th, 2017 by retail design blog

Ahead of launching its range of premium coffee-making products, Coffee Gator needed a standout brand that would attract retailers and intrigue coffee drinkers.

The vision:
In order to attract big-name stockists and drive sales, Coffee Gator would need packaging that piqued customer interest from the first glance. Making a visual impact would be key: Coffee Gator’s bold and confident brand values would be reflected in our assertive use of colour, while our consistent use of high-contrast chevron patterns and playful vector illustrations would help to give the products a distinctive identity on department store shelves.

The outcome:
With striking packaging, snappy animations and a cohesive collection of accompanying branded material, Tidy Studio helped Coffee Gator to secure partnerships with high-profile retailers including John Lewis.

Design: Tidy Studio
Photography: Pinegate Studios

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