Salón Sociedad by Communal + OTRA Arquitectura, Monterrey – Mexico

October 12th, 2017 by retail design blog

Salón Sociedad is an architecture development for a hall/bar located inside Sociedad Cuauhtémoc y Famosa, institution founded by FEMSA and Heineken México formerly known as Cervecería Cuauhtémoc-Moctezuma. Project developed in collaboration with OTRA Arquitectura and Office Services Heineken México. The city of Monterrey is well known for being the home of big corporations and enterprises in which FEMSA and Heineken México, formerly known as Cervecería Cuauhtémoc-Moctezuma, stand out among many.

This companies play an active role supporting the city and community but also their employees overseeing their personal development and quality of life, that’s why in 1918 they founded Sociedad Cuauhtémoc y Famosa, also known as SCYF, which brings to their personnel and families a space of leisure, sports and recreation. Salón Sociedad, through the companies’ iconic motifs and materials, aims to create a vivid and warm space that recalls the legacy of their founding corporations.

Also, using long chained tables we aim to create a more familiar bound between the employees. Salón Sociedad creates a warm and joyful experience; a family environment just like Sociedad Cuauhtémoc y Famosa. The Malinche chair, iconic chair made in Monterrey by Muebles Malinche and made popular by Cervecería Cuauhtémoc by producing branded versions and selling them to local bars and pubs to a low cost.

Design: Communal + OTRA Arquitectura
Photography: Agustín Landa Ruiloba, José Pablo Villarreal

http://www.archdaily.com/873482/bar-salon-sociedad-communal-plus-otra-arquitectura

Fiesta Del Vino Wine Bar by mode:lina, Poznań - Poland
Designers used a typical wooden wine rack as a module, also some single plan...
EMC Office by Symmetrics Development Services, Bangalore - India
The underlying objective was to keep the space as fluid as possible and tran...
Lokal Hotel by Jersey Ice Cream Company, Philadelphia - Pennsylvania
Located in Old City, the Lokal Hotel features six apartment style suites tha...
Etude House flagship store by Dalziel & Pow, Seoul - South Korea
Filled with colour, charm and fun, the store has the feel of a real home wit...

One thought on “Salón Sociedad by Communal + OTRA Arquitectura, Monterrey – Mexico

  1. Jane Brewer says:

    It’s looking awesome! Would to go there

Leave a Reply

Your email address will not be published. Required fields are marked *