Visual Merchandising for India’s leading lingerie brand, Enamor by Studio.J, Bengaluru – India

October 27th, 2017 by retail design blog

Studio.J is an award winning experiential design consultancy firm providing strategic and creative solutions to retailers and brands. The challenge for this project was to create a feminine and premium mood within the store, where the visual merchandise and storytelling elements enhance the collections. The space needed to be very elegant even though a lot of DIY craft work was involved.

Lingerie is an essential part of every woman’s wardrobe. The aim was to create an experiential space where a woman from any walk of life can enter confidently to indulge in her feminine needs, an experience that needed to be fabulous right from the word go. Pop of colour, foliage and ultra-feminine elements created an exotic garden-like ambience within the store. Voluptuous floral that are luminous like jewels against the dark background leads to a very mysterious look.

The store is all about celebrating womanhood and bringing alive the brand’s tag line- fabulous as I am. A distinct style statement was established to brand Enamor as “unlike any other lingerie outlet”. Aesthetic reflection has given lingerie shopping a complete makeover by making it an enriching experience rather than a chore. The project was completed in 30 days, right from design to execution.

Design: Studio.J
Photography: Roshan Uchil

HAIRDRESSER! Beblond flagship salon by raumspielkunst, Stuttgart
The studio should be of neutral, white or black appearance. This guarantees ...
Casio G-Shock 30th Anniversary Pop-Up Shop by Design4Retail
The overall image of the pop up shop has a very urban, sporty and street fee...
Massimo Dutti Windows 2015 Spring, Paris – France
Massimo Dutti Windows 2015 Spring, Paris – France
Ballard Designs store by FRCH Design Worldwide, Tysons - Virginia
Accent wall installations bring the wall line down making the spaces feel mo...

Leave a Reply

Your email address will not be published. Required fields are marked *