SAMSUNG Galaxy World by Cheil Germany GmbH, Berlin – Germany

October 28th, 2017 by retail design blog

SAMSUNG Galaxy World – Saturn Alexanderplatz, Berlin. The shop in shop system Galaxy World creates a brandexperience in a competitive environment that transports the DNA of the brand. A 360° led header is in the center of attention and gives the space an emotional layer. The space is communicating in two directions – inside out and offers the clients two ways to experience the space which we devide by browsers and seekers.

The layout of the fixtures is very open and guides the customer to the center of the space, which offers a product bar for a deeper product-experience and guidance. The Galaxy World is located at the pulsating Berlin Alexanderplatz in the entrance of Saturn.

Design: Cheil Germany GmbH
Photography: Felix Löchner

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One thought on “SAMSUNG Galaxy World by Cheil Germany GmbH, Berlin – Germany

  1. Excellent designs. This is some really great work. The images clearly demonstrate how effect a well thought out display can be. Retail stores can learn a lot about their POP displays, use of effective graphics and how to make the brand message stand out from this. This is the key to driving sales.

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