Bio Ritmo Morumbi Town by FAL Design Estratégico, Sao Paulo – Brazil

November 2nd, 2017 by retail design blog

Bio Ritmo, one of the greatest Brazilian gym franchise, developed a new proposal to shopping centers where people can have the convenience to find a lot of different services in the same place. “All gyms into one” concept focuses at metropolitan young people and plays with their senses through light, sound and temperature. This dynamic atmosphere is linked to the training classes and aims to improve exercises results. Interior design brings an urban and industrial look&feel and it’s heavly associate to graphic design.

Design: FAL Design Estratégico
Photography: Pino Gomes

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