700 Fit Club by PickTwo Studio, Bucharest – Romania

November 22nd, 2017 by retail design blog

700 FIT CLUB is one of the top health and fitness clubs of Bucharest, Romania. The club’s naming and concept started from the assumption that you can work or relax each of the 700 muscles in your body. The interior design concept revolves around a powerful contrast: concrete versus technology. Thus, the design proposal had to fit a very functional environment with cutting edge professional equipment. PickTwo Studio opted for a chromatic palette and created objects and materials being inspired by the Technogym equipment but at the same time keeping in mind the functional part of the fitness club.

That is the reason why the interior design studio used raw and grey colours, exposed concrete textures, combined with large glass walls and energy yellow to brighten up the interior. The flooring was made entirely with special materials, from LVT tiles in the functional area, to soft shock-absorbing pavement in the weights area. The SPA and sauna rooms were equipped with wood pavements for a more natural feel. The ceilings were left uncovered having an industrial looking with a raw iron structure to support the various equipment and installations.

The lighting system was custom designed for each area in particular, with more intense lighting in the functional parts of the space and dim lighting in the spa, lockers and relaxing units. The studio also designed the interior graphics for the space, using large black and white photos of fitness performers and natural landscapes with motivational quotes and phrases.

Design: PickTwo Studio

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