Oppein Showroom by P A L Design Group, Guangzhou – China

November 22nd, 2017 by retail design blog

Rather than a chance for families to gather together and brainstorm home concepts, or for companies to revamp their brand identities and engage their employees, renovation projects are far too often simply too stressful. As such, the Oppein Centre is designed not only to showcase the very best of the furniture brand, but also to become a bright, warm and welcoming meeting point which encourages open conversations and exchange of creative ideas.

Given this philosophy of an interactive design process, a visit to the centre begins with an iconic reception desk complemented by slanted geometric structures and polished marble floors. An open layout welcomes guests through individual quarters first in a well-lit social area, not dissimilar to an outdoor courtyard. For families in particular, this could be a fun day out together with kids, as its playful environment invites both play and relaxation, opening up ideas for a new home.

The loveliest surprise of all would perhaps be the amount of greenery planned from head to toe – a cosy environment filled with potted plants overhead, vegetation walls and moss-like carpets. With practicality in mind and simulating an open-air environment, an amazing mix of materials from timber to stone for spacious corridors and balcony-like windows all contributes to warmness and adds texture. Another highlight of the common area is its café, again in an open design, but further refined by golden metallic frames and transparent partitions.

Eyeballs are drawn, in particular, to the back-lit shelves of cups, each decorated with one alphabet, and together reiterate the design principles of Oppein brand from innovation, passion to making lives easier. In this age where everyone is entitled to furniture tailor-made to suit individual lifestyles, fit unique neighbourhoods, and all the ever-changing requirements for offices and families, the Oppein Centre itself also redirects the focus back to design functionality and emphasises on everyday living.

Indeed while visitors of course go there for Oppein’s quality products, they also leave with a glimpse into many other design possibilities available, as demonstrated by its showcase flats and offices. The showrooms exist no longer only to just blow its own trumpet and sell its products, but to test out new design ideas.

Design: P A L Design Group
Photography: Dick Liu

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