Saks Fifth Avenue’s new shopping experience located in the picturesque village of Greenwich, CT, reinvigorates the luxury retailer’s committment to engaging new audiences. Only a 40-minute train ride from NYC, this quaint and historical town is home to high-end retailers and upscale restaurants, allowing urbanites a refuge from the bustling city.
This small town feel allows for a more personalized, elevated experience and creates the perfect backdrop for Sak’s newest boutique format. The new Greenwich location is comprised of three specialty freestanding stores including 10022 SHOE, the first women’s specialty shoe store in Saks’ history encompassing 14,000-square-feet;
The Collective featuring women’s contemporary fashion spanning two floors over 14,000-square-feet; and The Vault, Saks’ first dedicated specialty jewelry store offering curated mutli-brand shop-in-shop experiences within an elegant setting spanning 6,000-square-feet.
The team was inspired by the opportunity to transform the traditional department store into elevated specialty stores with a residential feel. All three stores fit into the local lifestyle by providing a neighborhood destination for shopping moments spent with friends and family.
Design: FRCH Design Worldwide and Hudson Bay Company‘s Global Store Design Team
Photography: Aframe Photography
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