Qwstion store, Zurich – Switzerland

December 22nd, 2017 by retail design blog

Although comfortably settled on the western periphery of Zurich’s downtown area, Qwstion has ventured to the city’s historic Altstadt to further raise its profile with a temporary store on Limmatquai. The ground floor unit was previously occupied by an Italian restaurant, but now features an understated setting designed by the brand’s creative director Christian Kaegi and his team. The ground floor space has been stripped, leaving the bare essentials – read: polished black marble floor – to serve as a fitting backdrop for some simple but sleek interventions.

First and foremost, there’s a bag all featuring a selection of Qwstion’s coveted bag models, in addition to displays, a seating arrangement, and let’s not forget the projections of photographs of stone constructions that cleverly add a sense of craftsmanship to the austere setting. Mind you, the photographs also adorn the shop Façade. The new Qwstion store stocks a curated selection of bags, apparel pieces, shoes and small leather goods.

Design: Qwstion


Chanel store by Peter Marino, São Paulo
The decor, as well as echoing the symbols of the brand, takes elements inspi...
CINEMAS! BIG Cinema by Era Architects, Mumbai
Hierarchy is achieved in the spaces in the form of public, semi-public and p...
Roksanda Ilincic store by Adjaye Associates, London - UK
The design concept for the new Roksanda Ilincic shop in London’s Mayfair h...
The Hundreds store, Los Angeles - California
Bobby Kim had an idea for a t-shirt and wanted to get it made, so he started...

Leave a Reply

Your email address will not be published. Required fields are marked *