The Tea Centre by McCartney Design, Sydney – Australia

March 7th, 2018 by retail design blog

The Tea Centre supplies discerning tea drinkers with premium teas from all over the world. To appeal to these aspirational customers we completely re-engineered its look, feel and customer journey. Working with our strategic partners, Retail Oasis, we immersed ourselves in the world of tea. We looked at its history and traditions, particularly the rituals of brewing and tasting. This is all reflected on the layout and finishes of the store. The big departure from tradition is in the customer journey. There is no conventional counter: customers are allowed access to all parts of the store. The large central fixture is reserved for brewing, tasting and conversation. It’s a perfect integration of product, packaging and environment.

Designed by McCartney Design
Photography by Natasha Nasveld / McCartney Design

Santa Eulalia store by William Sofield, Barcelona - Spain
In addition, we found a small, exquisite coffee with terrace, furnished with...
AïOLI Cantine Bar Café Deli by A+D Retail Store Design, Warsaw - Poland
AïOLI Cantine Bar Café Deli by A+D Retail Store Design, Warsaw - Poland
One Azure marketing office by Hello Embryo, Jakarta - Indonesia
The One Azure marketing office is a brainchild conceived by Hello Embryo in ...
Martel am Bellevue store by Dioma, Zürich - Switzerland
Warm and authentic materialisation lends the product the necessary value and...

Leave a Reply

Your email address will not be published. Required fields are marked *